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書封 邁向成功的策略:企業致勝策略實務指引
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邁向成功的策略:企業致勝策略實務指引

Published
2015/03/01
Format
PDF
Subject
ISBN
9789862954348
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本書分三大章節,分別著重在三個關鍵議題上,「成功策略規劃」、「追求幻變」以及「全球品牌管家」。適合非具有企業管理背景的經理人、年輕的企業家和學習企業管理或主修行銷學的學生閱讀。

  這本書的內容是根據作者多年的講課經驗與擔任顧問的實務經驗而寫。意義在於刺激讀者的創造力以及提供想法和建議使企業策略邁向成功。
  • Place of Publication 臺灣
  • Language 繁體中文

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